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You Don't Need More Leads. You Need 5 Heavy Hitters.

5 power partners, 5 power affiliates, or 5 businesses that send you referrals every month. Just 5 heavy hitters is all it takes to change your business, and every one of them already exists in your market. Watch this video first, then go find yours.

Watch on YouTube · starts at 3:57 ↗

Alex Hormozi: Copy This Strategy, It'll Blow Up Your Business · opens on YouTube at 3:57, the part that matters

• 5Power partners sending warm introductions
• 5Power affiliates promoting you to their audience
• 5Businesses sending you referrals every month

Start here

Your next step (pick one, or all three)

Dear business owner,

Here's something nobody selling you leads wants you to know.

The big idea

Your next customer is already in someone else's CRM

Every customer you want is already doing business with someone else. They're already in somebody else's CRM. Already in somebody else's funnel.

Somebody else already paid for the traffic you're trying to buy. Somebody else already paid to generate the exact lead you want. The trust is already built. You just haven't borrowed it yet.

Right now, in your market, there are:

• Instagram pages that would shout you out tomorrow and send you leads
• Facebook groups with 5,000 or 10,000 people who are your exact client
• LinkedIn pages with 10,000 connections who are your exact client
• Referral partners you've never heard of who could send one email and fill your calendar

The Heavy Hitter 5

You don't need hundreds of partners. You need 5.

Five of any one of these, or any mix of the three. Five heavy hitters is enough to change your business.

Now imagine those businesses sending you warm introductions every week.

Imagine paying for a new customer only after the deal closes, never before.

Imagine your assistant or office manager running the whole thing from a one-page routine, while you do the work you're good at.

That's a revenue partnership channel. And almost every business is sitting on one without knowing it.

But before I show you how it works…

The problem

Here's the problem with buying leads

You pay for a lead before you know if it will ever buy. Ads get more expensive every year. Lists go cold. And the moment you stop paying, the flow stops.

You're renting attention. You never own it.

Meanwhile, there are businesses in your market talking to your buyer every single day. They already have the trust you're paying to borrow.

Why referrals win

Ads grow in a straight line. Referrals compound.

Ads are linear. Put in 100, get 500 back, do it again. The day you stop paying, it stops.

Referrals compound. One happy customer tells two people. Those two tell four. Those four tell eight.

Alex Hormozi has a simple test for which one you're running. Take the share of your customers who refer someone each month, and subtract the share who leave each month:

• More referrals than churn: you grow without spending another dollar on ads.
• About the same: you hold steady, and every bit of growth has to be bought.

• Fewer referrals than churn: you advertise just to stand still. That's the hamster wheel.

Most businesses have never run that number. When they do, it's close to zero, for one of two reasons: the customer experience isn't as good as they think, or they simply never ask.

The one question

The one question that changes everything

Jay Abraham built a career on partnerships by asking one question:

Every answer is a business that already has your buyer's trust. Most of them would happily send you business if someone asked the right way, and paid them when it closed.

So why isn't everyone doing this? Because of three beliefs that point owners the wrong way:

• "Referrals just happen." They don't. Without a system, they're luck. Luck doesn't pay the bills in a slow month.
• "Partnerships are for big companies." A roofer and an insurance agent is a partnership. So is a dentist and a local gym.
• "I'd have to pay up front." You don't. Partners earn a commission after the deal closes, from a warm prospect they sent you.

Ask better

Stop asking "do you know anyone?"

Your customers are your first partners. And the fastest way to get more referrals from them is to ask better.

"Do you know anyone?" gets a polite "I'll think about it." Here's what works instead:

• Ask at the moment they buy. On the contract, at checkout, on the kickoff call. That's when they're most excited.
• Ask who, not if. Describe the exact person: the kind of business, the situation they're in, the problem they have right now. Specific asks get names.
• Make it a win for both sides. Take what you'd pay to win a customer and split it: part to the person who referred, part to the friend.
• Reward with status, not just cash. A VIP tier, a bonus session or a gift card that's only good with you feels like a gift. Cash can feel like a bribe.
• Match the reward to what you sell. A t-shirt company gives t-shirts. An IT firm gives more IT.

Referring you is a risk for them. They're putting their name on the line with a friend. Make it worth it, make it easy, and keep asking.

The new way

The new way: a partner channel you own

Instead of renting leads, you build relationships with the businesses that already have your customers. There are 11 partner families and more than 300 partner types. Almost every business can start with these five:

• Power Partners. The business hired right before or right after you, trades on the same project, accountants, lenders, even competitors who are full.
• Access Partners. Associations, chambers, community owners and event organizers whose members are your buyers.
• Affiliates, creators and media. Happy customers, reviewers, newsletters, podcasts and local creators whose audiences act on their picks.
• Co-promotion and channel partners. Complementary experts, agencies, implementers and software your buyer already uses.
• House partners. Your own past customers and old proposals. They cost nothing and nobody else has them.

Explore all 339 partner types

Here's the whole map. Click a family, then a subcategory, then any partner type to see what it is, how it's paid and what it typically earns. Or search for your industry.

Open the map full screen ↗

Then you run the same five steps with each one:

1. List them. Name real businesses across your best partner types.
2. Research each one. What they sell, who they sell to, and one real fact you can mention.
3. Send a short, specific message. Name them, name their customer, and ask one easy question.
4. Have the conversation. Find out what their customers need that you do well.
5. Make it a win for both sides. Simple terms, one campaign to start, commission paid fast, then repeat.

How deals get made

How the best partnership deals get made

Jay Abraham has spent decades putting these deals together. His rule is simple: go to whoever already owns the trusted relationship, and make them a believer before you ask for anything.

"Introduce me to your audience and I'll give you a share" is too weak for anyone to feel. So he makes the offer land in four moves:

1. Put it in their numbers. Show them what five or ten of their customers a month would mean in their revenue.
2. Show what that money means. Another salesperson. The building paid off. The next location. Make it real.
3. Take away the risk before they raise it. Give value first, let them talk to people you've helped, and show how you'll look after their customers.
4. Run a small, safe test. One email to part of their list, or one event. Agree up front what a good result looks like. If it doesn't work, you walk away friends.

Then play the long game. A one-off "mail my offer and I'll split it" deal is done after three emails. Becoming someone's recommended provider keeps paying for years.

And you don't need a hundred referral methods. Start with the easiest one, make it consistent, then add the next. Three that run every week beat a hundred you never use.

Watch it

See it built live

Here's the full walkthrough: a real business mapped from scratch, from the first partner type to the plan and the numbers.

How to turn revenue into referral partnerships · 16 min

Who I am

Why listen to me?

I taught this approach to 300 agency owners ten years ago. Recently I was asked to speak about it again at an AI Summit, this time with the automation that makes it run faster than ever.

The principles didn't change. People still buy from people they trust. What changed is how fast you can now find the right partners, research them and start the conversation.

What you get

Here's everything you get, free

• A live market-mapping call. We map your market with you: the partner types that fit your business and the real partners to go after first.
• Your messaging. The first messages to send, written for your partners, ready to go.
• SOPs for your team. A weekly routine your assistant, office manager or marketing manager can run without you.
• Your 7- to 14-day kickstart plan. Exactly what to do first to get your first partner conversations going.
• Your first 30-day strategy. Who to approach, what to offer them, and how they get paid.
• Your lead list. The real partners in your market to contact first.
• The Skool community. Free coaching, training, resources and support.
• The Partner Plan app. Build your plan yourself any time: starter messaging sequences, the strategy, step-by-step tasks, SOPs and your numbers, sent straight to your inbox.

Most owners pay for leads every month and own nothing when they stop. What you build here keeps sending you business, because the relationships are yours.

Start with the free call. We'll tell you whether you need help at all, and if you do, here's how we work together. Book your free call →

Fit

Is this for you?

Questions

Questions

To your next partner,
Justin

P.S. If you only do one thing today, read The 33 Power Partners Already in Your Market with a pen. Circle every one you could name a real business for. That's your list.